Privacy Policy

Thank you for visiting our site, and supporting the Loyal Hair brand.  We place great value on honesty and clarity and we are committed to building a strong and lasting relationship with our consumers based on trust and mutual benefit.

As part of this commitment, we have created this policy to provide you with information about how we collect, use, share and protect information collected from our sites, mobile applications and social media pages (collectively called the “Sites”), when you shop in our stores or when you otherwise interact with us. By providing us with your personal information you agree to the terms of this policy.

This policy applies to consumers residing within Canada only that visit our sites or our store.

What is Personal Information?

“Personal Information” means any information or pieces of information that could identify you either directly (e.g. your name) or indirectly (e.g. through pseudonymized data such as a unique ID number). In other words, personal data includes things like email/home addresses/mobile phone, usernames, profile pictures, beauty profiles, personal preferences and shopping habits, user generated content, financial information, and welfare information. It could also include unique numerical identifiers like your computer’s IP address or your mobile device’s MAC address, as well as cookies.

Personal Information does not include anonymous or aggregated information that cannot be tracked back to you personally.

What Information Does Loyal Hair Collect?

We may collect information that you provide to us directly, information automatically collected and information from third parties. We may combine information that we collect via one method (e.g., a website, physical store) with information that we have collected via another method (e.g., an offline event). We do this to get a more complete view of our guests, which, in turn, allows us to serve you better and allow for more customization.

If you submit any personal information relating to other people to us, you represent that you have the authority to do so and to permit us to use the information in accordance with this policy.

  • Information that I provide directly 

If you register on a Site, make purchases through a Site or in our salon, join a loyalty program, enter a contest or promotion, a consumer survey, photo, video or product review, sign up to receive emails or other offers or communications, we collect and store the information provided, including Personal Information. If you use our virtual try on features, we may collect and store your image(s), for example, if you use social sharing to send your image to a friend or post it online or if you save it to your profile.

  • Information that I provide through third party social media platforms

We may also offer you the opportunity to engage with our content through third party social media platforms, in which case you may allow us to have access to certain information associated with your social media account (e.g. name, username, e-mail address, picture). We may use this information to confirm your identity and to personalize your experience.

Loyal Hair’s use of social media serves as an extension of its presence on the Internet. Social media account(s) are public and are not hosted on Loyal Hair servers. Users who choose to interact with Loyal Hair via social media, should read the terms of service and privacy policies of these platforms. Please remember that any content submitted to one of our social media platforms can be viewed by the public, so you should be cautious about providing certain personal data e.g. financial information or address details. Loyal Hair is not responsible for any harm that results due to posting personal data on one of our social media platforms.

Mobile Services/Apps:

Certain mobile apps offer opt–in, geo–location services and push notifications. Geo-location services provide location–based content and services, such as store locators, local weather, promotional offers and other personalized content. Push notifications can include discounts, reminders or details about local events or promotions. Most mobile devices allow you to turn off location services or push notifications. If you consent to location services, we will collect information about the Wi–fi routers closest to you and the cell IDs of the towers closest to you to provide location–based content and services.

Device Identifiers:

Loyal Hair also automatically collects an IP address or other unique identifier information ("Device Identifier") for the computer, mobile device, technology or other device (collectively, "Device") you use to access the Sites or on third party websites that publish our advertising. A Device Identifier is a number that is automatically assigned to your Device by the Device provider when you access a web site or its servers, and our computers identify your Device by its Device Identifier. For mobile devices, a Device Identifier is a unique string of numbers and letters stored on your mobile device that identifies it. We may use a Device Identifier to, among other things, administer the Sites, help diagnose problems with our servers, analyze trends, track users’ web page movements, help identify you and your shopping cart, deliver advertising and gather broad demographic information.


Like many web sites, we use "Cookies," which are data files that are sent through your web browser to your computer when it is used to visit the Sites to facilitate site navigation and to personalize your experience, including tailoring advertisements. Cookies may also be used to collect your MAC address for analytics purposes or associate you with social networking sites like Facebook and Twitter and, if you so choose, enable interaction between your activities on the Sites and your activities on such social networking sites. Note that cookies may be used and linked to other personal data you have shared with us (such as previous purchases or newsletter subscriptions). 

If you would prefer not to accept cookies, you can change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; or set your browser to automatically not accept any cookies. However, please be aware that some features and services on our Sites may not work properly because we may not be able to recognize and associate you with your account. In addition, the offers we provide when you visit us may not be as relevant to you or tailored to your interests. To learn more about cookies, please visit:

In-Store Analytics:

We may provide in-store technologies (such as Wi-Fi networks and Bluetooth beacons) to help personalize and improve your shopping experience. These technologies may require the collection of certain information about your mobile device, such as your MAC address or other device identification information and may permit you to submit personal details for increased levels of personalization, such as your interests, shopping preferences, and sizing information.


Personal Information about you may be maintained and processed on our behalf by our affiliates and other third party service providers inside and outside of Canada including but not limited to the United States. Your Personal Information may be subject to the laws of the countries in which it is stored or used, and those countries may have a different data protection regime than the country in which you reside and under the laws of those other countries, in certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your Personal Information. By providing us with any personal information, you consent to the transfer of your Personal Information to other countries, such as the United States, which may have a different privacy regime from your country of residence.


Unless otherwise permitted or required by law, Loyal Hair shall make reasonable efforts to only collect personal information that is necessary in the following contexts and for the associated purposes:



Account creation and management:

Manage your orders, promotions, surveys or contests you choose to enter; Offer you a loyalty program or personalized services based on your beauty characteristics; and allow you to manage your preferences and enrich your profile.

Newsletter sign up and commercial communications

Send you marketing communications that may be tailored to your “profile” or may offer exclusive news, promotions and opportunities for engagement with Us.

Purchases and order management:

Contact you to finalize your order where you have saved your shopping cart or placed products in your cart without completing the checkout process; Inform you when a product you wanted to purchase is available; Process and follow up on your order including delivering the product to an address you provided; Assist you with the payment for your order or the return of a product you previously purchased; Measure satisfaction; and Manage any dispute relating to a purchase.

Consumer care based on inquiries or shared experiences:

Respond to your questions and otherwise interact with you or connect you with relevant services;

Proper functioning of our websites/apps:

For instance, to maintain a login, remember a shopping cart or personalize an interface (e.g. language, font preference, etc.) through the use of cookies

Profiling and behavioral advertising

To send or display personalized communications or content tailored to your interests/needs

User generated content

To post your review or content to promote our products if you have consented to such publication, or in accordance with the specific terms and conditions accepted by you.

Safety and security

Video surveillance is used at the salon location to identify/investigate theft or security concern; and;


Protect you and us against fraud, and to meet legal or regulatory requirements imposed upon Loyal Hair from time to time.



Loyal Hair does not sell or share your personal information, ever.  We may however, be required to transfer and disclose personal information to comply with a legal obligation or when we believe, upon reasonable grounds, the disclosure is necessary to protect the rights or safety of an identifiable group or person.


Our Sites may contain links to third party sites that are not owned or operated by Loyal Hair. This includes links from advertisers, sponsors and/or partners that may use our logo(s) as part of a co–branding or co–marketing agreement. We do not control, recommend or endorse and are not responsible for these sites or their content, products, services or privacy policies or practices. You should also independently assess the authenticity of any site which appears or claims that it is one of our Sites (including those linked to through an email or social networking page). Remember that any information that you disclose in these areas becomes public information and is not subject to the provisions of this Privacy Policy.


  • You can opt out from receiving promotional communications

Loyal Hair communicate with you only if you want to hear from us. If at a later date you prefer not to receive promotional information, such as information about special offers, sales events, and opportunities for engagement from one or more of our brands, you can let us know by contacting our salon at or you can follow the "unsubscribe" link provided in promotional emails or text messages sent to you.

If you unsubscribe from promotional communications from a brand, you may continue to receive transactional and account-related messages from the brand and promotional communications from the other brands you have not unsubscribed to.

  • You have the right to be informed

You have the right to obtain clear, transparent and easily understandable information about how we use your Personal Information and your rights (subject to applicable legal restrictions). This is why we are providing you with the information in this policy.

  • You can ask that your Personal Information be changed or deleted

 You have the right to have your personal data rectified if it successfully proven to be incorrect or outdated and/or completed if it is incomplete.


Loyal Hair Ltd. maintains reasonable safeguards to protect personal information against loss, theft, unauthorized use, disclosure, copying or destruction and when transferring information for processing and requires third parties providing services on our behalf to do the same.

No method of transmitting or storing data is 100% secure. As a result, although we strive to protect your Personal Information, we cannot guarantee the security of any information you transmit to us through or in connection with Loyal Hair sites. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), you must immediately notify us of the problem in order for Loyal Hair to resolve the issue in a timely manner. Also keep in mind that e-mail is not a secure form of communication so never send sensitive personal information to us via e-mail.


If you have any questions about this policy, Loyal Hair’s privacy practices, or have questions or concerns, please contact us at:

Attn: Privacy Guardian
Loyal Hair Therapy Ltd
104-1290 St Paul Street
V1Y 2C9

Or send us an e-mail with your request at:

* NOTE: We cannot guarantee the security of e-mail communications over the Internet.