You Dare, We Care
THE 1ST ULTRAVIOLET CARE FOR BLEACHED HAIR
In 2019, at Kérastase we go blonde. Introducing BLOND ABSOLU, our first range created exclusively to care for blonde hair. All blondes. Every type and tone. Now, you can dare to go all the way or just a little.
THERE ARE NO RULES TO BLONDING BUT ONE – CARING.
BLOND ABSOLU is the first ever, ULTRAVIOLET CARE for BLEACHED HAIR. The first to address blonde’s most essential care needs – fibre care AND tone perfection – in one customisable range.
The first to capture the skin-proven, restoring benefits of Hyaluronic Acid, along with naturally resistant Edelweiss Flower, for the ultimate in blonding care.
WHATEVER BLONDE YOU DARE TO BE.
A POWERFUL FUSION: CARE + NEUTRALISATION
In the past, conventional blonde care had just one mission: either to neutralise undertones OR to care for hair fibre. Why not do both? For the first time, Kérastase combines two key benefits in BLOND ABSOLU:
ABSOLUTE FIBRE QUALITY: Deep fibre care to recreate a uniform, smoothed-fibre feeling.
ABSOLUTE TONE PERFECTION: Intense neutralisation of brassiness to reveal and illuminate all blondes.
Inspired by skincare formulas, Kérastase created a very strong and potent complex of active ingredients for even the most extreme blondes. Every BLOND ABSOLU product is enhanced with the exclusive power of Hyaluronic Acid + Edelweiss flower.