KÉRASTASE BLOND ABSOLU
WHAT IS BLOND ABSOLU?
New Kérastase products are always exciting because they target specific, unique hair needs. This launch is no different: Kérastase Blond Absolu helps you retain magnificent blonde colors like never before. It neutralizes brassiness, strengthens hair fibers, and lets you feel confident you’re wearing your best possible blonde.
WHAT IS HAIR BRASSINESS?
Hair brass is when warm undertones begin appearing in your hair color. This could be for a number of reasons. Maybe your natural hair color wasn’t totally neutralized by bleach before coloring. Hair brass can also be the result of environmental reasons; your hair becoming discolored because of natural weathering.
There’s really only one thing you need to know about hair brass: it’s now easily avoidable!
Ultra-Violet is Kérastase’s newest entry in their line of hair masks. This amazing purple hair mask hydrates and restores your hair strands. It also penetrates hair fibers in order to neutralize unwanted hair brassiness. This hair mask is absolutely perfect for highlighted, cool blonde hair.
This cream is specially formulated for any and all shades of blonde hair. Like a mask, but with the lightweight finish of a conditioner, Cicaflash is perfect for sensitized hair. Smooth, strengthen, and soften your hair with one application.
This lightweight formula is designed for bleached or lightened hair. It provides immediate shine, and when combined with Cicaflash, will leave your hair 11x more resistant to breakage! This gentle cleanser is perfect for removing impurities while also reinforcing your hair.
This powerful alternative to Bain Lumière is also used for cleansing impurities, but will also instantly neutralize brassiness! After using Ultra-Violet to achieve your perfect blonde tone, treat your hair with the Ultra-Violet mask to maintain and protect your blonde.
This leave-in cream seals split-ends, reduces hair frizz, and smooths your hair. Of course, it also contains UV protection to lock down your perfect blonde hairstyle. This is the perfect way to put a cap on your blonde hair care routine.
BLOND ABSOLU AT LOYAL HAIR
Blond Absolu is available now! Visit our downtown Kelowna boutique salon to bring some blonde magic home for yourself. #ownit